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October 15, 2018

New HX99 From Sony! Worlds Smallest Travel High Zoom Camera 24-720mm!!

Sony does it again with another worlds first! This time the New Cyber-shot HX99 which is the “Worlds Smallest Travel High Zoom Camera”. We are talking an effective 24-720mm range in a camera that can easily fit into your pocket. Talk about a cell phone killer!! With a huge feature set and a price point of $448 you can expect these to move off the shelf fairly quick I would think.

If you would like me to review this camera, please let me know in the comments area below…

The HX99 sensor is a pretty darn small 1/2.3″ CMOS, but this is why Sony was able to get 30x zoom out of the Zeiss lens, and keep the camera so compact. The HX99 also features UHD 4k video recording @ 30p, a 180 degree flipping high res touchscreen, and a pop-up viewfinder for those conditions where the screen just doesn’t do the job. Other features include 10fps burst shooting and a max ISO of 12800 when extended.

This camera is very similar to the RX100-series cameras, but much more affordable, has an insane amount of zoom, and is packing a way smaller sensor. The image quality is not going to be as good as the larger 1″ sensor equipped Sony RX100 VI which I just reviewed here >>, but it is still a very high quality sensor unit and lens combination despite the smaller size.

When compared to the larger 1″ sensor found in the RX100-series cameras, the smaller 1/2.3″ will not be as good in low light, and won’t have as good depth of field play. However, what you do get is absolutely incredible range in a super compact form factor! You can never get something for nothing 😉


Key Features

  • 18.2MP BSI Exmor R CMOS Sensor
  • BIONZ X Image Processor
  • ZEISS Vario-Sonnar 30x Optical Zoom Lens
  • 24-720mm (35mm Equivalent)
  • 638.4k-Dot Pop-Up OLED Tru-Finder EVF
  • 3.0″ 921k-Dot Tilting Touchscreen LCD
  • UHD 4K30p Video with Full Pixel Readout
  • ISO 80-12800 and up to 10-fps Shooting
  • Optical SteadyShot Image Stabilization
  • Built-In Wi-Fi with NFC and Bluetooth
  • Minimum Focus Distance = 5cm
  • Weight = 8.54 oz / 242 g
  • Price = $448

Camera Body



Closing Remarks

That is about it for this quick article on the New Sony HX99 ultra compact mega zoom camera.

In other news, I’m curious if Sony will announce a new APS-C Mirrorless camera soon, because the rumors are strong! I expect a new A7000 or something like that to be dropped very soon, so stay tuned for that!

Also, be sure to check out My YouTube Channel for a few new videos including the Sony E 18-135mm OSS Kit lens Review and more…


Sony DSC-HX99 for $448 @ BHPhoto

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  1. Charley

    looks like a potential travel camera. please review

  2. Mark Harris

    Very intriguing as travel camera for sure. Wonder how good the 4k video is going to look and overheating??

    • Jay

      Great questions Mark. I also wondered about the overheating in particular, but with the sensor being so small, it should hopefully last a while before overheating I’m thinking. I’m sure the 4k video will look great, based on the sample video above….


  3. Daniel Gingras

    Please do!
    It’s your job to do it.
    I can’t wait to read it.

  4. Marcel Louxi

    Yes please do a review

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