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June 25, 2013

Fujifilm Announces the X-M1 and Two New X-Series Lenses

Fujifilm Introduces the X-M1

Fujifilm officially announces the X-M1 and Two New X-Series Lenses. This extremely high quality mirrorless camera system is not only competition to the Sony Nex Camera system, but it’s awesome as well. The build quality is solid like a brick, and that is not a joke as you can see in my Fuji X-Pro 1 Review Here >>

The Fujifilm sensor technology is also no joke, because they developed a new pixel pattern on the sensor that eliminates the need for a low pass filter. The results are sharper images with less moire’ and chromatic aberrations. The technology works and the image quality off  that sensor is awesome based on my review above.

Fujifilm also announced a new 16-50mm kit lens with the X-M1. The XC 16-50mm lens consists of 12 all-glass elements in 10 groups including 3 aspherical elements and 1 ED element. It will be available in black or silver to match your preferred camera color choice.

In addition to that Fujifim announced the launch of the new “FUJINON XF27mmF2.8” lens for the Fujifilm compact system cameras. A new pancake lens similar to the SEL20F28 I just reviewed Here >>


How Much for the X-M1?

The Fujifilm X-M1 is going for $699 US(body only), and $799 with the XC 16-50mm kit lens.


Fujifilm X-M1 Glamor Shots

Fujifilm X-M1 Mirrorless Digital Camera

Fujifilm X-M1 Mirrorless Digital Camera Fujifilm X-M1 Mirrorless Digital Camera Fujifilm X-M1 Mirrorless Digital Camera Fujifilm X-M1 Mirrorless Digital Camera Fujifilm X-M1 Mirrorless Digital Camera


Fujifilm X-M1 Key Features:

  • 16.3 megapixel APS-C X-Trans CMOS sensor (same sensor as X-Pro1 / X-E1)
  • Hi-speed EXR Processor II
  • Start-up time of 0.5 secs*, shutter lag of 0.05 secs and a maximum burst speed of 5.6 fps(max. 30 frames**)
  • Compact and lightweight body
  • Tiltable 3-inch LCD (920K dot high definition)
  • Built in flash with FUJIFILM’s Super Intelligent Flash technology
  • ISO200-6400 in 1/3 step increments (and extended range of ISO100, ISO 12800 to 25600 at reduced resolution)
  • Full HD Video recording at 30fps
  • 49 point AF
  • Art filters: 8 Advanced Filters plus 5 Film Simulation modes
  • In-camera RAW processing
  • Q button for list view of frequently-used menus and smooth configuration
  • Hot shoe
  • Wireless image transfer to smart phones and tablet PCs via FUJIFILM Camera app
  • Cool retro design, available in three colors: Black, Silver and Brown

Fujifim X-M1 Specifications

Image Sensor APS-C (23.6 x 15.6mm) X-Trans CMOS with primary color filter
Total Pixels 16.5MP
Effective Pixels 16.3MP
Sensor Cleaning System Ultra Sonic Vibration
Storage Media SD, SDHC, SDXC memory cards (including UHS-1)
Still Image File Format JPEG (Exif Ver 2.3), RAW (RAF), RAW+JPEG
Movie Format File format: MOV
Compression: H.264
Audio: Linear PCM Stereo
File Size 3:2
L: 16 MP: 4896 x 3264
M: 8.0 MP: 3456 x 2304
S: 4.0 MP: 2496 x 1664
L: 13.5 MP: 4896 x 2760
M: 6.7 MP: 3456 x 1944
S: 3.5 MP: 2496 x 1408
L: 10.7 MP: 3264 x 3264
M: 5.3 MP: 2304 x 2304
S: 2.8 MP: 1664 x 1664
Lens Mount Fujifilm X-mount
Sensitivity Auto, ISO 200-6400 (expandable to ISO 100-25600)
Exposure Control TTL 256-zones metering: Multi, Spot, and Average methods
Exposure Mode Programmed AE, Shutter-Priority AE, Aperture-Priority AE, Manual
Exposure Compensation +/-2 EV in 1/3 steps
Mode Dial Advanced SR AUTO/P/S/A/M/C/Portrait/Landscape/ Sport / SP?Scene Position?/Adv./AUTO
Shutter Type Focal plane shutter
Shutter Speed 30-1/4000 sec., bulb (up to 60 min.)
Advanced SR AUTO mode: 1/4-1/4000 sec.
Flash Sync Speed Up to 1/180 sec.
Continuous Shooting Up to 5.6 fps (JPEG: max. 30 frames, RAW/RAW+JPEG: max. 10 frames)
3.0 fps (JPEG: max. 50 frames, RAW/RAW+JPEG: max. 10 frames)
Auto Bracketing AE or ISO bracketing: 1/3, 2/3, or 1 EV
Film Simulation bracketing: 3 types of film simulations selectable
Dynamic Range bracketing: 100%, 200%, 400%
Focus Mode Manual, Area AF, Multi AF, Continuous AF, Tracking AF, Face Detection
Focus Type TTL contrast AF (AF assist illuminator available)
Autofocus Frame Selection Area AF (49 areas with 7 x 7), changeable AF frame size
White Balance Auto, Custom, Fine, Shade, Fluorescent light (Daylight, Warm White, or Cool White), Incandescent light
Self-Timer 10- or 2-sec. delay
Built-In Flash Type Super Intelligent manual pop-up flash; guide number: 23′ / 7m at ISO 200
Flash Modes Red-eye removal off: Auto, Forced Flash, Suppressed Flash, Slow Synchro, Rear-Curtain Synchro, Commander
Red-eye removal on: Red-Eye Reduction Auto, Red-Eye Reduction and Forced Flash, Suppressed Flash, Red-Eye Reduction and Slow Synchro, Red-Eye Reduction and Rear-Curtain Synchro, Commander
Red-eye removal is active when Face Detection is set to ON
External Flash Connection Hot shoe; dedicated TTL flash compatible
Monitor 3.0″ 920k-dot tilting TFT-LCD monitor with approx. 100% coverage
3:2  aspect ratio
Movie Recording 1920 x 1080 or 1280 x 720 at 30p
Maximum Movie Clip Length 1080p: Approx. 14 min.; 720p: Approx. 27 min.
Film Simulation Modes Provia (Standard), Velvia (Vivid), Astia (Soft), Monochrome, Sepia
Dynamic Range Setting Auto (100-400%), 100%, 200%, 400%
Advanced Filters Toy camera, Miniature, Pop color, High-key, Low-key, Dynamic tone, Soft focus, Partial color (red, orange, yellow, green, blue, purple)
Additional Settings/Functions Setting (Color, Sharpness, D-range, Gradation), Multiple exposure, Depth of Field display, Histogram display, Framing guideline, Frame No. memory, Monitor Sunlight mode, Focus Peak Highlight, Date stamp, Fn button setting, PictBridge, Exif Print, Language selection, Time difference, Quick start mode, Silent mode
Wireless Connectivity IEEE 802.11 b/g/n (standard wireless protocol)
Access mode: Infrastructure
Wireless functions Geotagging setup, Image transfer (Individual image/Selected multiple images), View and Obtain Images, PC Autosave
Playback  functions RAW conversion, Image rotate, Auto image  rotate, Red-eye reduction, Photobook assist, Erase selected frames, Image search, Multi-frame playback (with micro thumbnail), Slide show, Mark for upload, Protect, Crop, Resize, Favorites
Interface USB 2.0, HDMI mini  (Type C, output), Remote release terminal for optional RR-90
Power Supply NP-W126 rechargeable lithium-ion battery (included)
Start-Up Time Approx. 0.5 sec. when QUICK START mode is ON
Approx. 1 sec. when QUICK START mode is OFF
Operating Temperature 32-104°F / 0-40°C
Operating Humidity 10-80% (no condensation)
Dimensions 4.6 x 2.6 x 1.5″ / 116.9 x 66.5 x 39mm
Weight 11.6 oz / 330 g (with battery and memory card)
9.9 oz / 280 g (camera only)

Full Press Release:

FUJIFILM Corporation (President: Shigehiro Nakajima) is proud to announce the launch of the FUJIFILM X-M1, the third premium interchangeable-lens camera from the company. Compact and lightweight, the X-M1 offers enhanced operability whilst bringing the outstanding design, picture quality and performance of the multi-award-winning FUJIFILM X-Pro1 and X-E1 cameras not only to photo enthusiasts but also to a broader scope of users.


Featuring the same internationally-acclaimed proprietary multi-award-winning 16.3 megapixel APS-C X-Trans CMOS Sensor as the FUJIFILM X-Pro1 and FUJIFILM X-E1

  • The FUJIFILM X-M1 is equipped with a large APS-C X-Trans CMOS Sensor, which offers picture quality comparable to that of full-frame sensors. The sensor’s unique colour filter array minimises moiré and chromatic aberration without the need for an optical low pass filter, while dramatically boosting resolving power even at identical pixel counts to deliver sharp and texture-rich pictures.
  • The design draws out the potential of high-performance lenses to the maximum. It delivers clear images with stunningly low noise even in low-light conditions at night and indoors where high sensitivity would usually be required. The sensor faithfully reproduces the warm tones of human skin and the vivid colors of the sky from deep blues to the red hues of the setting sun.
  • Users can set the sensor sensitivity from the regular ISO200 to as high as ISO6400 in 1/3 step increments, and can even take advantage of the extended range of ISO100, ISO12800 and ISO25600 to obtain incredibly clear and low-noise images even under clear sky and in low-light or at night.

Fast response thanks to EXR Processor II

The EXR Processor II offers a stress-free photo shoot with a start-up time of 0.5 seconds*, shutter time lag of 0.05 seconds and a maximum burst speed of 5.6 frames per second (max. 30 frames**).


Designed to enable one handed operation with intuitive and quick selection of functions for casual shooting with beautiful results

  • All of the adjustable buttons and dials are positioned on the right-hand side of the camera’s rear LCD panel in pursuit of optimum operability and ease-of-use for casual shooting. When holding the camera with just your right hand the placement of the buttons has been designed to allow you to access all functions and adjust the settings easily.
  • The Mode Dial allows you to select the optimum scene setting with access to the [Advanced SR Auto] mode, which automatically recognises a scene type for fail-safe photography, and the [Advanced Filter] function for artistic photography.
  • The camera is equipped with two Command Dials, allowing users to adjust the aperture, shutter speed and exposure compensation quickly with their thumb. Individual buttons are also provided to access frequently-used functions such as White Balance, Burst Mode and Macro, so that you don’t have to go to the menu screen for each change of setting, enabling an intuitive and quick operation.

Sporting a compact and lightweight body, with its cool, retro design inherited from the FUJIFILM X-Pro1 and X-E1

  • The X-M1 has a classical and elegant feel just like the popular FUJIFILM X-Pro1 and X-E1 cameras. Furthermore?its compact and lightweight design enable users to casually carry it in a bag without having to worry about the bulk.
  • The X-M1 weighs just 330 grams*** despite incorporating a large APS-C CMOS sensor, a tiltable high-definition LCD monitor, a built-in flash, Wireless image transfer and a hot shoe.
  • The X-M1 will be available in three colors: Black, Silver and Brown.

Featuring a 920,000 dot high definition tiltable 3-inch LCD for creative and multi-angle shots

  • The 3-inch high-definition LCD screen tilts up and down, facilitating ground level shots of flowers and pets as well as high up shots over a crowd of people. It is also suited to tripod-mounted video shooting to broaden your shooting style.

Fujifilm’s Super Intelligent Flash technology which regulates flash intensity according to the scene

  • The X-M1’s high-precision built-in flash, rated at the equivalent of Guide Number 7 *4, uses Fujifilm’s Super i-Flash technology to regulate the amount of light it fires dependent on the scene. In low-light indoor portrait shots or for close-ups of accessories / plates of food, the flash controls its output to reduce highlight blowout. It also provides the perfect fill-in flash when photographing people in backlit conditions or under intense sunlight casting strong shadows on the face.

Wireless image transfer allowing you to instantly transfer high quality images to a mobile device or computer

  • The wireless image transfer function allows users to transfer their shots immediately to their smartphone or tablet PC. It broadens the enjoyment of photography through the easy uploading of your favorite images to social networking sites or just enabling you to share them with your friends.
  • The camera has a built-in wireless image transfer function that uses the dedicated “FUJIFILM Camera App”, available as a free download, to instantly transfer and save your favorite photos to a smartphone or tablet PC. Beautiful images of your choice can be transferred with the Wi-Fi button ready for uploading to SNS or sharing with friends.
  • Users can also view and import pictures and videos to the camera from a smartphone or tablet PC. The function can also retrieve location data from your smartphone to add the information to pictures you take.

Get creative with your photography by employing popular special effects in-camera

  • With eight Advanced Filters, users can add special effects pre-image capture: namely Toy Camera, Miniature, Dynamic Tone, Pop Color, Soft Focus, High Key, Low Key and Partial Color. The camera also offers a Multiple Exposure mode which allows you to superimpose a second exposure onto the first exposure for a truly creative touch.
  • Additionally, Fujifilm’s Film Simulation modes feature five different effects that emulate the looks that used to be captured by different photographic films: i.e. PROVIA(standard) for natural colour reproduction, Velvia (vivid) for saturated tones, ASTIA (soft) for soft graduation, Sepia and Monochrome.


Full HD video recording

  • The FUJIFILM X-M1 is capable of full HD (1920×1080) video recording at 30 frames per second. Creative effects can be added when shooting videos with Film Simulation options including Monochrome, and beautiful bokeh achieved with the large sensor at a large aperture.

FUJINON XC 16-50mmF3.5-5.6 OIS lens

  • A compact and lightweight XC 16-50mmF3.5-5.6 OIS zoom lens (24mm-76mm)*5 is being launched with the X-M1 as a Kit lens and is designed to complement the camera perfectly, covering the focal lengths of 24mm to 76mm*5. It is ideal for various scene types including indoor shooting, landscapes and snapshots.
  • The XC16-50mm lens consists of 12 all-glass elements in 10 groups including 3 aspherical elements and 1 ED element. It features seven round-edged aperture blades, which offers 17 stops in 1/3 EV steps for precise aperture control.
  • The use of lightweight lens elements and a high-precision stepping motor has enabled the camera to deliver high-speed autofocus. Coupled with optical image stabilization, the lens ensures that you capture all the shutter opportunities.
  • The lens will be available in two variations Black and Silver.


FUJINON XF 27mm F2.8

FUJIFILM Corporation (President: Shigehiro Nakajima) is proud to announce the launch of the new “FUJINON XF27mmF2.8” lens for the Fujifilm compact system cameras.

A highly portable high-performance single focal length lens for casual shooting with quality results!

The lens has a fixed focal length of 27mm (41mm in 35mm format equivalent), offering a field of view similar to that of the human eye, capturing each scene as precisely and naturally as you see it. It includes a glass molded aspheric element which reduces image distortion as much as possible. You can explore different ideas depending on the scene you’re shooting, e.g. using your own footwork to adjust the distance between yourself and your subject, or by changing the shooting angle, enabling you to enjoy a broad range of photography.

Weighing 78g and measuring 23mm in length, this is one of the smallest and lightest single focal length lenses available for APS-sensor compact system cameras. Its thin form factor keeps the camera compact when mounted, encouraging you to take your camera wherever you go.


Extensive collection of X-M1 accessories

  • Leather Case: Specifically designed to fit the FUJFILM X-M1, the case offers protection to your equipment whilst also providing the right amount of grip and the premium finish of genuine leather.
  • Hand Grip: Ergonomically designed in pursuit of the perfect hold.
  • Clip-on Flash: Available in three types to suit all your flash photography needs.

Video Intro to the X-M1


Closing Remarks

Fujifim is clearly trying to grow their market share in the mirrorless scene, and this entry level X-M1 camera is a nice way in I must admit. The big brother Fujifilm X-Pro1 and X-E1 both offer a viewfinder solution unlike the X-M1, but they are also significantly more expensive. The X-M1 is very similar to the Sony Nex-3n in that regard as it’s the currently entry level Sony Nex camera and has no viewfinder either.

That is about it for now, but please let me know if you think the new Fujifim X-M1 is worth the cash??


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  1. john

    Thanks for update Jay. This is yet another beautiful retro style X camera from Fuji. Given that it has the same sensor as the X-PRO1 and X-E1 for $699 body only that this camera promises to produce some really nice IQ.
    They have also added WIFI and I assume phase detection for faster focus – I have the X100 as well as the X20 so I am sold on Fuji colors and the sensor. However there are issues that have held me back from buying either the X-E1 which is a better deal or the X-PRO1 – The primary reason is that there is no all around lens like an 18-130 or 18-200 preferably.
    I am very impressed with the kit lens 18-55 F2.8-4.0 – that is an awesome kit lens. But it is a bit long in size and to short in focal length as an all around lens.
    I hate to have to change lenses all the time so my Panasonic 45-200mm lens just collects dust as use mostly my Panasonic 14-140mm which is very nice but a bit heavy compared to my Tamron 18-200mm for my NEX7 –
    Same with my Sony E mount 55-210.
    I bought the Panasonic Lumix GX1 as a second body and mostly use the 20mm F1.7 or the kit 14-42mm lens as it is so compact and use the 14-140 for OMD-5.
    The other issue with the X-E1 and X-PRO1 is that they feel a bit sluggish like the EVF has a lag –
    But IQ is top notch – So I would have gotten the X-E1 if not for the all around lens is not available.

    I know once compromises a bit on quality with an all around focal length lens – so like with my Micro 4/3rd’s system I often carry 2 bodies, the OMD-5 and the Lumix GX1 – both small and light especially the GX1 with the 20mm F1.7 – So that gives me a quick access to super focal length and key shots with a prime lens. ( will update GX1 soon – fantastic camera for the money and awesome menu system and super nice buttons and layout but not quite the same IQ as OMD-5 )

    So I am excited about the X-m1 – as I would like to keep it as a second body along with say a X-E1 or when X-E2 comes out – but the killer is = no all around lens like 18-200. Sony and Olympus realize that the prime reason people are getting into smaller mirror less cameras is the size and weight which makes them very portable when traveling etc. and people are not always in a position to be changing lenses – So I am very surprised that Fuji opted to come out with a 55-200mm – Like I said I have 3 lenses in that focal range that I never use – one from Nikon, Sony and Panasonic just collecting dust. Fuji makes great lenses so I know that the IQ from say a 18-200mm lens from them would not be to far from their 55-200mm they now just introduced. The really sad thing is that Fuji does not have an all around lens even on their Road Map for the next years to come.
    Not even a 18-130 for example

    Only Panasonic has a fast 24-70 and a 70-200mm equ. focal length lenses at F2.8 in their Micro 4/3rd’s line up – costly of course as all F2.8 in that range are – but still much cheaper then a Canon or Nikon – around $1200-$1500 –

    I guess to keep the cost down Fuji has introduced another kit lens 18-55 F3.5-5.6 – It would have been a killer move if they had the camera kit for $100 and included the 18-55mm F2.8-4.0

    So if by some miracle Fuji will come out with an all around lens like 18-200mm I would get the X-m1 body only as a second body and get the F1.4 lens for it and then a X-E1 or 2 with the all around lens.

    I like my Fuji X100 – IQ is very nice and nice skin tones but it is dog slow in focusing and there are other issues.

    My Fuji X20 on the other hand has a decent all around focal range of about 28-110 or so and really super super fast focus – and the amazing Fuji colors – only downside is it just it has got a small sensor – ( still not a match for the Sony RX100 )

    So Fuji seems to be aiming at Sony NEX6 and some of the Pen series –

    To me the NEX7 and NEX6 have an awesome sensor and super good for landscape etc. – Fuji is really good with skin tones and certain color scenes.
    Sony NEX6 also has the APPS which I think will be a great feature as more Apps come out –
    So I guess it will come down to the same issue as with the other Fuji X series – The puritans and those who like the old school retro styling will go with the X-m1 over the NEX6 but I thing main stream folks will opt for the NEX6 – and few like me that appreciate both will get both ( when the all around lens comes out )

    • Jay

      Wow John, Thanks for the comments and thoughts on the current cameras etc.. Great read and info on all your gear 😉 It’s surprising to hear how awful the focus performance is on the X100?

      One thing to keep in mind with glass is, the sensor size makes a huge difference in the cost. The Canon f/2.8 is so expensive, because they it’s designed for Full Frame sensor coverage. The cheap fast high quality micro 4/3rds lenses don’t need to be anywhere near as larger physically because the sensor itself is so small.

      I think Fuji is taking a respectable position on the 18-200mm market to be honest. I can understand the demand for the lens, but why sacrifice image quality with an all-in-one lens, when using a mirrorless ILC camera? Convenience aside, I always preferred to have more specific lenses of better quality than one all-in-one. That is what initially drew me to the DSLR in the first place. If I wanted an all-in-one lens I would probably just opt for a killer bridge camera like the Fuji X-S1, HX300 I just reviewed here >>, or the RX100 for that matter.

      I think Fuji engineers realizes they can not make a top quality all-in-one lens for an affordable price and have it be a reasonable size. So they opted to not offer it as the results will be disappointing compared to their other top quality optics. Just a theory, but it seems plausible to me?? That being said, the demand is clearly there, so why not fulfill it?

      I agree the X-m1 is pretty nice, but it’s no competition for the Nex-6. The Nex-6 has a killer EVF, the X-M1 does not. More like competition for the Nex-5r I would say 😉

      Thanks again for the enjoyable commentary John! I really appreciate it,

  2. john

    Meant to say ( correction )

    I guess to keep the cost down Fuji has introduced another kit lens 18-55 F3.5-5.6 – It would have been a killer move if they had the camera body plus kit lens for $100 more than the current body and kit lens and offered the 18-55mm F2.8-4.0 – or at least given people the option

    • Jay

      That would be an absolute killer deal John, but the XF 18-55mm f/2.8-4 R LM OIS Zoom Lens is $700 US. Not very practical for Fuji I wouldn’t think 😉 The new kit lens, as you said, was clearly designed to save money. However, it was really developed to offer a much more affordable and enticing way into the Fuji Mirrorless ILC System for first time buyers. Seriously, how hard would it be to decide on a mirrorless camera system today if you had to start from scratch knowing little to nothing? Sony is the best bang for the buck I feel, but Fuji stands out for the best build quality, quality optics, and retro styling which is very attractive to many.

      The Fuji X-M1 seems to bridges the price gap between the Sony and Fuji systems. I could be totally wrong of course, but that is how I see it 😉


  3. Thank you for your great post and also for great comments here. I am still newbie in photography but with your knowledge I will learn everything really fast. Do you think this camera is to expensive? I really like its specifications.

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