News

September 18, 2012

New Sigma Lenses and The Companies Global Vision!!

Sigma Lenses

My buddy Alan posted a comment on the New Sony Forum about the New Sigma lenses and Sigma’s New Global Vision!! Needless to say I was really impressed and checked out Sigma’s new website and goals. They basically changed the structure of their lens line by using three very simple categories, and introduced three new lenses to kick it off. Be sure to check out the New Sigma Global Website as it is quite impressive and packed with good info. I summarized everything for you below though, so you don’t really need to go anywhere ;)

Sigma kicked off this campaign with three new lenses all having something to offer in their own category. Starting with the Sigma 17-70mm f/2.8-4 DC Macro OS HSM Lens which falls into the Contemporary category. Next we have the Sigma 35mm f/1.4 DG HSM Lens which lands itself in the Art category. Lastly we have the large and in charge Sigma 120-300mm f/2.8 DC OS HSM lens located in the Sports category.

  • C for Contemporary: Your everyday lens with excellent optical performance and compact design for treasured snapshots of travel and family occasions
  • A for Art: State-of-the art technology, total expressive power and pleasing bokeh make it the perfect lens for artistic expression
  • S for Sport: The perfect lens for action: redesigned mechanics and electronics, updated firmware, dust and moisture resistant and customizable functions.
 

A quote from the new Sigma campaign that I totally agree with!!

An affordable kit lens certainly comes in handy, at least as a first lens. It lowers the threshold for entry to the world of photography. But once you’ve entered that world, there’s so much more to explore. And of course a single a kit lens may not take you everywhere you want to go.

When you go a little deeper into the world of photography, it gets a whole lot more exciting. But some users are missing out on that excitement. They buy a kit lens, find some level of satisfaction with it, and never buy another. Half the beauty of an SLR is the fun you can have with different lenses, but some photographers will never experience this fun. We think that’s a shame.

 

The New Sigma Lenses

Sigma 17-70mm f/2.8-4 DC Macro OS HSM Lens

As Alan pointed on the Sony Forum we have the Sigma 17-70mm f/2.8-4 DC Macro OS HSM, that is in the Contemporary category. This lens offers a really nice range that is ~equivalent to the 24-105mm used commonly on Full Frame cameras. In fact, I own the Canon 24-105 f/4 L lens for my Full Frame Canon 5D mark II Pro gear. (I somewhat recently switched to Sony if your a new reader)

I also used to own the very similar Sigma 17-70mm f/2.8-4 DC Macro HSM lens back in the day when I purchased my first DSLR; the Canon Rebel XTI. It was a great match for the 1.6x crop factor camera body and a great alternative to the junk 18-55mm kit lens Canon gives you. I ended up selling it in the end, but have a lot of captured memories and classic pics that I took with it as you will see below. For the money, this is one of the best alternatives to a standard kit lens you can get in my opinion!!

Mainly used for general-purpose photography, this everyday lens covers a range equivalent to 25.5-105mm on a 35mm camera. A large-aperture lens that opens up to F2.8, it’s surprisingly compact in size. Great for treasured snapshots of travel or family occasions, it also handles shots that are a little bit more creative. Designed to be the kind of lens you carry around with you all the time, it delivers simplicity and is so user-friendly it’s sure to satisfy even the most demanding of users.

Sigma 17-70mm f/2.8-4 DC Macro OS HSM

Sigma 17-70mm f/2.8-4 DC Macro OS HSM

Sigma 17-70mm f/2.8-4 DC Macro OS HSM

 

Sigma 17-70mm f/2.8-4 DC Macro OS HSM Specs:

Lens Construction 16 elements in 14 groups
Minimum aperture F22
Filter size ?72mm
Angle of view (SD1) 79.7° – 22.9°
Minimum focusing distance 22cm
Dimensions (Diameter x Length) ?79mm x 82mm / 3.1in x 3.2in
Blades 7 (Rounded diaphragm)
Maximum magnification ratio 1 : 2.9
Weight 470g / 16.6oz.
 

Lens Construction:

Sigma 17-70mm f/2.8-4 DC Macro HSM Lens Construction

Sigma 17-70mm f/2.8-4 DC Macro HSM Lens Construction

MTF Chart:

 

Distortion:

 

Vignette:

Vignette

Vignette

 

Sample Photos from my old Sigma 17-70mm DC Macro Lens

Here’s a few sample photos I took back in the day with my Sigma 17-70mm f/2.8-4 DC Macro Lens. Although I was using a Canon camera at the time, clearly the lens would perform the same on a Sony camera encase your wondering. The lens I had did not have OS on it, but the rest was the same specs pretty much.

Check these pics out and be sure to Click on the thumbnails for the Full Size Versions!!

 

Sigma 35mm f/1.4 DG HSM Lens

The next lens that is in Sigma’s new Art category is the Sigma 35mm f/1.4 DG HSM Lens. This lens offers a pretty solid prime range for a portraits and landscapes depending on the scene, and the fast f/1.4 aperture makes it one of the best low light lenses available today in my opinion!! I’m not 100% sure if the Sony version will have OS or not, but either way it’s gatta be great in low light.

As it turns out I used the Sigma 30mm f/1.4 EX DC Lens on the Sony A55 when I reviewed it. It’s not the same exact focal length as his new 35mm Art lens, but similar in a lot of ways. Check it out over here if you want to see how it performs on the A55 in my hands: Sigma 30mm f/1.4 EX DC – Hands on Review

Many avid photographers will definitely prefer this 35mm lens to the more conventional 50mm. Using a leading-edge design and state-of-the-art production technology, we’ve honed its performance to the point where it can do full justice to the expressive power of the very latest digital cameras. At low apertures, for example, it can perform like a wide-angle lens, while if it’s opened up to F1.4, it will give the background a pleasing bokeh effect and make the subject pop like a mid-range telephoto lens. What makes this lens so desirable is the wide scope it provides for artistic expression.
 

Sigma 35mm f/1.4 DG HSM Lens

Sigma 35mm f/1.4 DG HSM Lens

 

Sigma 35mm f/1.4 DG HSM Lens Specs:

Lens Construction 16 elements in 14 groups
Minimum aperture F22
Filter size ?72mm
Angle of view (SD1) 79.7° – 22.9°
Minimum focusing distance 22cm
Dimensions (Diameter x Length) ?79mm x 82mm / 3.1in x 3.2in
Blades 7 (Rounded diaphragm)
Maximum magnification ratio 1 : 2.9
Weight 470g / 16.6oz.
 

Lens Construction:

MTF Chart:

Sigma 35mm f/1.4 DG HSM Lens MTF Chart

Sigma 35mm f/1.4 DG HSM Lens MTF Chart

Distortion:

Sigma 35mm f/1.4 DG HSM Lens Distortion Chart

Sigma 35mm f/1.4 DG HSM Lens Distortion Chart

Vignette:

Sigma 35mm f/1.4 DG HSM Lens Vignette

Sigma 35mm f/1.4 DG HSM Lens Vignette

 

Sigma 120-300mm f/2.8 DG OS HSM Lens

Lastly in the S category for Sports we have the Sigma 120-300mm f/2.8 DG OS HSM Lens. This lens is a hardcore reasonable priced fast zoom lens designed for sports photography in particular.  I have never used this lens, but have used the Canon 100-400mm f/4 L Lens, and the high focal length in combination with image stabilization is awesome!! The ability to separate the background from your subject is also very powerful with a lens like this.

Although high-function digital cameras now deliver improved picture quality at high-ISO settings, adjusting your lens to a large aperture is still the most effective strategy for action shots. And even if you have to take the shots from a less-than-ideal position, as is so often the case when shooting sports or on-stage action, this zoom lens, with its maximum focal length of 300mm, lets you open up the aperture all the way to F2.8. In other words, when conditions are difficult, this high-performance lens gives you more scope to express yourself in the shots you take.

Sigma 120-300mm f/2.8 DG OS HSM Lens

Sigma 120-300mm f/2.8 DG OS HSM Lens

 

Sigma 120-300mm f/2.8 DG OS HSM Lens Specs:

Lens Construction 23 elements in 18 groups
Minimum aperture F22
Filter size ?105mm
Angle of view (35mm equivalent) 20.4° – 8.2°
Minimum focusing distance 150cm – 250cm / 59.1in – 98.4in
Dimensions (Diameter x Length) 124.4mm x 291mm / 4.8in x 11.5in
Blades 9 (Rounded diaphragm)
Maximum magnification ratio 1 : 8.1
Weight TBD
 

Lens Construction:

Sigma 120-300mm f/2.8 DG OS HSM Lens Construction

Sigma 120-300mm f/2.8 DG OS HSM Lens Construction

 

MTF Chart:

Sigma 120-300mm f/2.8 DG OS HSM Lens - MTF Chart

Sigma 120-300mm f/2.8 DG OS HSM Lens – MTF Chart

Distortion:

Sigma 120-300mm f/2.8 DG OS HSM Lens - Distortion

Sigma 120-300mm f/2.8 DG OS HSM Lens – Distortion

Vignette:

Sigma 120-300mm f/2.8 DG OS HSM Lens - Vignette

Sigma 120-300mm f/2.8 DG OS HSM Lens – Vignette

 

Current Sigma Lens Rebates

Closing Remarks

Clearly Sigma has stepped up their game to try and help separate them from the competition. Will this marketing strategy work? I think it will as long as the lenses hold up to the hype, and quality control is on the money. With competition so fierce these days in the lens market I think Sigma made a brilliant move here with their new lens revamp/ Global Vision. It makes sense to me as a photographer, and I think that was Sigma’s goal. Simplify the marketing platform, deliver quality, and dominate the market!! Seems like a great business plan to me and I hope it works out, but only time will tell.

If your interested in checking out Sigma’s complete lens line for Sony A-Mount cameras, be sure to check out my Sigma A-Mount Lens Guide >>!!

Jay

 

Sony Pre-Orders and In Stock Status Direct Links:

Sony Nex-6 and Nex-5r Now available!!

New Nex E-Mount Lenses!!

Sony RX1 – Now Available!!

Sony SLT-A99 – Now Available!!

 

Sony E-Mount 24mm f/1.8 Carl Zeiss Lens (SEL24f18Z) – Check In Stock Status!!

Direct Links to: BHPhotoVideo >>, Amazon >>, Adorama >>

 


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Thanks,
Jay

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About the Author

Jay
Hello, I'm the owner and operator of SonyAlphaLab.com. Please check out the About page for a full background on myself and the Lab ;) Google+ | Twitter | RSS-feed | Email Updates!!




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